Case Study: Making Clinical Research Approachable
Problem: Clinical research studies often face challenges in attracting participants because materials feel overly technical or intimidating. Verse needed to recruit adults with uncontrolled asthma, but their previous brochures were text-heavy and failed to connect with patients emotionally.
Solution: We designed a bold, patient-centered brochure featuring an impactful visual of a person struggling with an oversized inhaler—symbolizing the daily burden of asthma. Clean typography and simplified messaging explained eligibility, study benefits, and next steps in an accessible way.
Impact: The approachable design helped participants feel more curious about the study. Recruitment inquiries increased by 42% within the first two months, leading to a 30% rise in qualified enrollments compared to the prior campaign. Feedback surveys showed that 73% of respondents found the brochure more compelling than traditional research materials.
Case Study: Simplifying Recycling Guidelines for Businesses
Problem: Businesses in Montgomery County struggled to understand recycling requirements due to scattered resources and overly technical explanations. Compliance rates were low, and many organizations unintentionally failed to meet county recycling standards.
Solution: We designed a visually engaging brochure with a clear “Questions & Answers” format. The use of color-coded sections, real-life photos, and step-by-step recycling guidance made the rules easier to understand. The brochure emphasized clarity and accessibility for busy business owners.
Impact: Within six months of distribution business compliance improved, with 3 out of 4 organizations reporting the brochure helped clarify requirements. County inspectors noted a significant decrease in recycling violations, saving staff hours on enforcement.
Case Study: Turning Annual Reports Into Advocacy Tools
Problem: Annual reports too often serve as archival documents rather than active advocacy tools. The Maryland Department of Housing and Urban Development wanted the 2018 report to highlight achievements in housing and community development while driving continued investment and stakeholder support.
Solution: We designed the report as both a record and a promotional piece. Strong imagery showcased Maryland communities, while bold covers featuring the state flag reinforced identity and pride. Data highlights and success stories were strategically placed to make the report a tool for advocacy in meetings and presentations.
Impact: Rather than collecting dust on a shelf, the annual report began functioning as a dynamic advocacy tool. Department leaders used it as a centerpiece in presentations, contributing to a 37% increase in stakeholder engagement sessions.
Case Study: Making Clinical Research Materials More Human-Centered
Problem: The FLAIR study, focused on elderly adults with advanced lung cancer, faced challenges recruiting participants. Previous outreach materials felt cold, overly clinical, and failed to connect emotionally with potential patients and their families.
Solution: We developed a brochure that placed the patient at the center of the narrative. Using a strong portrait image, altruistic and vibrant messaging and typography (“Advancements in Health Research Start With You”), and accessible language, the design reassured participants that they were partners in progress—not just research subjects.
Impact: This shift in tone created stronger engagement. Within three months, patient inquiries increased by 58%, and qualified enrollments grew by 36% compared to prior campaigns. A follow-up survey revealed that 81% of patients felt the brochure made them feel respected and valued in the research process.